AffinityDNA Privacy Policy

Access to and use of this website is provided subject to the following Privacy Policy, which you should read carefully. By proceeding further you shall accept this as the exclusive Privacy Policy governing the access to and use of this website as well as any client data held by the Company.

This Privacy Policy should be read in conjunction with our full Terms and Conditions.

Please do not hesitate to Contact Us should you have any questions about our Privacy Policy.

Scope of Website:

This website is provided by AffinityDNA for the purposes of information only to such persons who have accepted to access this site in accordance with this Privacy Policy, with the exception of persons who are prohibited under any applicable law from receiving any information of the type contained in this website. While AffinityDNA has taken all reasonable steps to ensure the accuracy and completeness of the information on the pages on this site, it can accept no liability whatsoever in respect of any inaccuracy or incompleteness in such information.

Changes to Website:

The information provided in the pages of this website (including its Privacy Policy) is subject to change, revision and update from time to time. If the company makes any significant changes that impinge on the way we process, collect, retain or destroy our client’s data, we will notify our clients by email (using the latest email address on our records) and those changes will be reflected through the required updates in this Privacy Policy.

Whilst we ensure we follow all standard industry protocols and requirements, AffinityDNA cannot take responsibility for the accuracy of the information provided, its interpretation and the use of such information is at the user’s sole discretion.

Information Collection and Use:

Website: AffinityDNA is the sole owner of the information collected on this website. The Company collects information from its users at several different points on our website. We use the information solely to track how many individuals use our site, which pages they use and where they encounter difficulties in continuing their navigation or completing a task. Gathering this information enables us to improve and optimise our site for our customers. We do not share, sell or pass on any of this information to third parties.

Cookies: We store information that we collect through cookies and log files, to create a profile of our users.  A cookie is a piece of data stored on the user’s computer tied to information about the user. Usage of a cookie is in no way linked to any personally identifiable information while on our site. We use session ID cookies.  For the session ID cookie, once users close the browser, the cookie simply terminates. View our Cookie Policy for more information.

Log Files on Server: Like most standard website servers we use log files.  This includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyse trends, administer the site, track user’s movement in the aggregate, and gather broad demographic information for aggregate use.  IP addresses, etc. are not linked to personally identifiable information.

Direct Information: AffinityDNA collects information such as your name, surname, address, email address, phone number and address of residence through information you directly submit to us when ordering our Service. Data is used to provide clients with our services including their test results, updates on the status of their test, replying to client queries, identifying our clients, resolving any issues or simply for administrative notifications.

Children and Use of Website: AffinityDNA does not intentionally collect any information about individuals under the age of 18. Any individuals who are not over 18 years of age must not use our website or any of our services.

Changes to Your Personal Information:

Information provided and held in your account may be changed or deleted at any time by Contacting Us. Proof of identity may be required at the Company’s discretion and administrative fees may apply. Please note that we may be required, by law or otherwise, to retain client data for a definite period of time. If we are under any kind of obligation to retain this data, we can only comply with your request for data deletion once the set time period has expired. Deleting client data may mean that your data will be transferred into a secure digital archive.

Security:

Protecting client data from any unauthorised use, unlawful access or disclosure is an integral part of our data protection procedure. Despite the security measures and technologies as well as the training programmes in place for our staff, security risks and threats cannot always be fully pre-empted or prevented and mistakes may happen.

This website takes every precaution to protect our users’ information.  When users submit sensitive information via the website, their information is protected both online and off-line.

Click here for more information regarding our SSL Certificate.

Limitation of Liability:

To the fullest extent permitted by law, AffinityDNA, shall not be liable for any loss or damage whatsoever whether direct or indirect and whether in contract, tort, quasi-tort or otherwise, arising out of the use of or reliance on the information contained in the pages of this website.

By accepting to access the pages of this website and in consideration of such access, you hereby unconditionally accept to hold harmless AffinityDNA, from any liability for any loss or damage whatsoever whether directly or indirectly.

Transmissions to AffinityDNA:

In accessing this website you accept that electronic mail and other transmissions passing over the Internet may not be free from interference by outside parties and may not remain confidential. In consequence, AffinityDNA cannot guarantee the privacy or confidentiality of any information passing over the Internet.

Your Data Disclosure:

The Client acknowledges and accepts that the Company may be required to disclose the Client’s personal data to third parties, whether directly or indirectly related to it, for the provision of the Service. This transfer may include, but is not limited to:

Service providers: AffinityDNA may share your information with our agents, virtual offices or the testing laboratories so as to provide you with the service or product you requested. AffinityDNA is represented in some countries by authorised agents who may require your data in order to provide you with the service. The laboratories we work with may also have access to your data which is retained for a period of time. This data is then stored or disposed according to laboratory’s standard operating policies.

Cross-Border Data: Due to the company’s international operations, we may transmit client data across borders to other countries in which we operate either through direct client interaction, through authorised agents and company representatives or through the testing laboratories used to provide the Service. The company strives to ensure all these entities have satisfactory data protection policies in place and that the countries to which the data is being transmitted are covered by adequate data protection laws and frameworks.

Feedback and Surveys: Any feedback submitted to the company may be used to promotional or marketing purposes. However, the Company will ensure that the feedback cannot in any way be linked or associated with the client.

Third Party Websites: AffinityDNA does not share any of its clients’ data for marketing purposes and promotions.

Copyright:

The information contained in and the contents of the pages of this website are the copyright of AffinityDNA and may not be copied, transmitted, converted, transcribed, decoded or reproduced without the prior written consent of the company.

Governing Law and Jurisdiction:

All the information appearing on the pages of this website is provided in accordance with and subject to the laws of the United Kingdom. Accordingly, by browsing or accessing this website you have accepted the laws of the United Kingdom as the law governing the conduct and operation of this website.

The Courts of the United Kingdom shall have exclusive jurisdiction over all claims or disputes arising in relation to, out of or in connection with this website and its use. Should you decline to accept the laws of the United Kingdom or the exclusive jurisdiction of the Courts of United Kingdom as aforesaid, we must ask you to immediately discontinue further in this website and to disconnect from same.

Data Protection Compliance:

AffinityDNA complies with the requirements of the Data Protection Act with regard to the collection, storage, processing and disclosure of personal information and is committed to upholding the Act’s core Data Protection Principles.

Our Data Protection Registration Number is A8184868

If users have questions or concerns regarding this statement, they should Contact Us.